ConsumerTech Playbook
Unlock the Secrets of ConsumerTech Success
Building a successful consumertech product often feels like navigating a maze blindfolded. The landscape is ever-changing, user expectations are sky-high, and competition is fierce.
But what if we told you we have a cheatsheet so that you dont have to play on the hard mode.
Here’s our ConsumerTech Playbook, co-authored by Marmik Mankodi and Nachammai Savithiri, part of Blume’s consumer investment team.
Here are the authors - Marmik Mankodi comes with a 9-year experience in scaling consumer tech brands across India and SE Asia, and Nachammai Savithiri is a consumer investments specialist with a keen eye for emerging trends. Together, Marmik and Nachammai have created a comprehensive guide that combines hands-on experience with innovative strategies.
Now, let's dive into why this playbook is a game-changer:
Cutting-Edge Strategies: Dive into the ACR (Acquire, Convert, Retain) framework and learn how to optimize each stage for maximum impact.
Data-Driven Insights: Leverage analytics to drive success, from clickstream analysis to cohort retention strategies.
Actionable Advice: Whether you're launching an app, optimizing your landing page, or fine-tuning your pricing strategy, we've got you covered.
Investor Perspectives: Insights on pitching to investors at different stages of your startup journey.
Real-World Applications: Packed with examples and case studies to help you implement these strategies effectively.
Who Should Download This Playbook?
Aspiring entrepreneurs in the consumer space
Early-stage founders building consumer products or services
Growth and product leaders at emerging startups
Marketing executives looking to refine their strategies
Innovation teams within established companies
Consultants and advisors working with consumer businesses
We're confident that this playbook will become an indispensable resource in your entrepreneurial toolkit. If you find it valuable, we encourage you to share it with your network and help spread the knowledge.
As always, we're here to support you on your journey. If you have any questions or would like to discuss the playbook further, don't hesitate to reach out.