Building an Indian SaaS Business

Immense opportunities, unique challenges, unconventional strategies.

Is it possible to build a Rs 1000 Cr SaaS company selling primarily in India and near-Indian markets?

5 years ago, most people would’ve said no. Today the answer is yes, but the path to get there might surprise you.

In the world of Indian SaaS, conventional playbooks often fall short. Imagine starting your biggest deal through a WhatsApp message, or realizing that aggressive discounting could actually hurt your chances.

This rapidly evolving landscape is rewriting the rules of the game. What works elsewhere might not cut it here, and what seems counterintuitive could be your key to unlocking massive growth.

Our latest Blume Beacon article dives deep into this fascinating market, featuring insights from someone who's mastered it - Aakrit Vaish, founder of Haptik (acquired by Reliance Jio).

Here's a taste of what you'll discover:

• Why the CIO of a major Indian bank may care more about your personal story than your ROI analysis

• The surprising truth about software budgets in Indian enterprises (hint: they're more flexible than you think)

• How WhatsApp could be your secret weapon for closing deals

• Why hiring a VP of Sales too early could actually hurt your business

• The unconventional way to build your sales team for maximum impact

• A counterintuitive approach to pricing that could transform your revenue model

• The #1 challenge in Indian SaaS that no one talks about (but everyone faces)

Read the full article here: https://blume.vc/commentaries/the-rough-guide-to-building-an-enterprise-saas-dhandha-in-india

Happy reading!

P.S. Ever wondered why some SaaS founders in India spend two-thirds of their time with customers, even after hitting 100 crore+ in revenue? Find out in the article!